In this chapter is focus on establish leadership through strategic communication with employees. Describe the rule of strategic employee communication and how to ensure employee are equipped to make the greatest possible contribution to success your organization. How to ensure your internal communication achieve, here are the main topic you should be able to know: 1 supportive management, 2Targeted messages, 3 Effective media, and forums. 4 Well-positioned staff, 5 ongoing assessments. In this section we understand that how to develop internal communication strategy and aiming toward reaching some of the best practice discuss. In using vision and mission to internal communication, they are five steps we need to know they include: 1 create initial draft, 2 clarify the meaning, 3 tell the world in 25 words or less what you are and what you want to become, 4 develop the strategic objectives to make the vision specific and actionable, 5hold cascading meeting with employees to test the mission and the vision. Going through some soft of vision discuss, it can strengthen internal communication by bring forward and disagreements for senior manager can create a common, share view and focus. In the closing, we know the major efforts associated with change, internal communication is important to the success of any organization.
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