In this last chapter, we must know ten best practices for negotiations:
1 Be prepared
2 diagnose the fundamental structure of the negotiation
3 Identify and work the BATNA
4 Be willing to walk way
5 Master the key paradoxes of negotiation
6 Remember the intangibles
7 Actively manage coalitions
8 Savor and protect your reputation
9 Remember that rationality and fairness are relative
10 Continue to learn from your experience
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